A full SEO audit for home service businesses: your website, your Google Business Profile, your listings and your competitors on Maps. You get a plain-English report that ranks every problem by how many calls it is likely costing you, and a fix list you can hand to anyone.
Example: issues found on a roofing company site, 6 of them marked high impact, including a services page Google wasn't indexing. Example figures, not a specific client.
Checks across site, profile, listings and competitors
Competitors on Maps compared side by side
Ranked fix list you can give to any developer
Of the findings and data are yours to keep
Example: a roofing company had good reviews and a nice-looking site, but its repair and replacement pages never showed in Google. The audit found a setting that told Google to skip them, plus slow mobile pages and a profile listing the wrong service area. Fixing the top five items took two weeks.
See example projectsExample: high-impact fixes
Example: time to fix top 5
Most home service sites don't have one big problem. They have a dozen small ones spread across the website, the Google profile and the listings. The audit looks at all three together, because Google does.
Slow mobile pages, services hidden on one long page, pages Google can't index, missing schema and weak calls to action all cut calls before anyone reads a word.
What we do: a technical crawl plus a page-by-page review of every service and town page, checked in Search Console.
For most trades, the Maps pack brings more calls than the website. Wrong categories, thin services, few recent reviews or no photos push you below competitors.
What we do: a full profile review against the top 3 businesses showing on Maps for your main searches.
Different names, phones or addresses across directories confuse Google about who you are. Few local links make it harder to rank in competitive towns.
What we do: a listings consistency check and a backlink review, with a short list of local sites worth getting on.
One audit covers the site, the profile, the listings and the competition, and ends with a plan in the order that brings calls soonest.
Speed, mobile, indexing, crawl errors, redirects, schema and site structure.
Every service and town page checked for the search it should rank for, and whether it gives people a reason to call.
Which searches you already show for, which ones competitors win, which services or towns have no page at all, and whether AI answers like ChatGPT and Google AI Overviews mention you.
Categories, services, photos, reviews and posts compared with the businesses above you on Maps.
Name, address and phone consistency across directories, plus the links pointing to your site.
Whether calls and forms are measured at all, so you know which fixes actually brought work.
Almost every contractor site we check has some of these. Each one shows up in the report with what it costs and how to fix it.
Main service pages aren't indexed, or Google indexes a test or duplicate version instead.
Find the cause in Search Console, fix the settings or redirects, and resubmit the right pages.
All services sit on one page, so nothing ranks for specific jobs.
A plan for one focused page per main service and town, in priority order.
The Google profile and the website list different services, phones or service areas.
A short list of edits so the site, the profile and the listings all match.
Nobody knows which pages bring calls, because nothing is tracked.
Call and form tracking set up first, so every fix after the audit can be measured.
The audit ends with a ranked fix list and a walkthrough call. If you want us to do the work, we track calls and forms from day one so you can see what each fix brought. If you'd rather do it in-house, the report is written so any developer can follow it.
Tracked numbers on your site, profile and ads, with source, duration and recordings, so you can see which calls became jobs.
Every quote request and booking form, tagged by the page and the search that brought it in.
A grid of ranking points across your service area, so you see the towns where you win and the ones still missing.
What you spend divided by real leads, by channel. The number that tells you where the next dollar goes.
Most audits lead to work in one or more of these areas. You can hand the fix list to anyone, or have us do it.
Something else on your mind? Send a message and we'll reply within one business day.
The free site check is a quick look at your site and Google profile with the three biggest problems we see. The full audit covers 120+ checks across the site, profile, listings and competitors, and ends with a complete ranked fix list and a walkthrough call.
Usually five to ten business days, depending on how many pages and locations you have. You get the report, a fix list sorted by impact and effort, and a walkthrough call. We need read access to Google Search Console and Analytics if you have them; if not, we can still run most of the checks.
It depends on the size of the site and how many locations you serve. After the free site check you get a written quote. Our SEO cost guide explains what drives the price of SEO work in general.
No. The report is yours, and it's written so your own developer or another agency can follow it. Many clients do the quick fixes in-house and hand us the bigger ones.
Your website address, the services and towns you want calls from, and access to Search Console, Analytics and your Google Business Profile if you have them. A 20-minute call at the start helps us focus on the work you actually want.
Yes. We compare your Google Business Profile with the top three businesses on Maps for your main searches, and check how you show up across your service area.
A full audit makes sense before starting SEO, before a redesign, or if calls from Google drop. After that, a lighter check every six to twelve months catches new problems early.
We take one client per trade in each area and run it like the owner would. Tell us what you do, where, and what isn't working.