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Marketing for electricians

Electrician marketing that keeps the vans busy.

SEO, Google Maps, Google Ads and websites for electrical contractors. Win the emergency calls when the power goes out, and fill the calendar with panel upgrades, EV chargers, generators and rewiring jobs in the towns you want to work in.

  • A page for every electrical service and every town you serve
  • Google profile set up with the right categories and services
  • Ads and Local Services Ads for emergency and high-value jobs
  • Calls and booked jobs tracked by service and town
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Month to month One client per trade and area Reply within 1 business day
Example · panel and EV jobs Example
+38%

Example: more booked panel upgrade and EV charger jobs in six months for a three-van electrical contractor. Example figures, not a specific client.

01 Emergency and planned work
02 Service and town pages
03 Calls tracked to the job
1

Electrician per area. We never work for your direct competitor.

2

Kinds of demand planned for: emergency calls and scheduled projects

2x

Plain-English reports every month, on the 1st and the 15th

100%

Of the site, profile and accounts stay in your name

How we work, not a promise of results.

Example project · Electrical contractor Example · not a specific client

More planned work, fewer tire-kicker calls

Example: a three-van electrical contractor got plenty of small service calls but wanted more panel upgrades and EV charger installs. We built a page for each high-value service and each main town, added the matching services and photos to the Google profile, and ran a small ads campaign only for those jobs. Within six months, planned work made up a much bigger share of the calendar.

See example projects
+38%

Example: panel and EV jobs

3

Example: towns in the Maps top 3

How electrician marketing works

Two kinds of jobs, two different plans.

An electrician gets two very different kinds of calls: someone with no power right now, and someone planning a panel upgrade, an EV charger or a remodel. Each one searches differently, and we plan for both, town by town.

01

Win the emergency call

When the power is out or a breaker keeps tripping, people call the first trusted electrician on Google Maps. Speed, reviews and a clear phone number decide it.

What we do: a strong Google profile, a fast mobile site with click-to-call, and ads or Local Services Ads for emergency searches.

02

Grow the planned work

Panel upgrades, EV chargers, generators, lighting and rewiring are researched for days. People compare companies, read pages and check licenses.

What we do: a detailed page for each high-value service, with photos, permits, brands you install and answers to common questions.

03

Rank where you drive

You don't want calls from two hours away. You want more work in the towns closest to the shop, where jobs are profitable.

What we do: a page and Maps plan for each core town, and nothing aimed at areas you don't want to serve.

What's included

Everything an electrical contractor needs to get found.

One team handles your Google profile, website, SEO, ads and tracking, built around the jobs you want more of.

⌖

Google Maps profile

The right primary and extra categories, every service listed, photos of real jobs and a steady flow of reviews.

  • Electrician categories set right
  • Services and service area
  • Review requests after every job
✎

Service pages

A page for each service people search for, written to show you're the licensed pro for that job.

  • Panel upgrades and rewiring
  • EV chargers and generators
  • Lighting, outlets, inspections
⌕

Town pages

Useful pages for each core town you serve, with local job examples, not copied text with the city swapped.

  • Core towns first
  • Local jobs and photos
  • Linked to service pages
☎

Google Ads and LSA

Ads for emergency and high-value searches, and Local Services Ads where you qualify, with tight areas and hours.

  • Emergency and project campaigns
  • Local Services Ads management
  • Negative keyword list
★

Trust signals

License numbers, insurance, certifications and the brands you install, shown where people decide.

  • License and insurance details
  • Brand and manufacturer listings
  • Reviews on service pages
▤

Tracking and reports

Calls, forms and booked jobs tracked by service and town, with a short report twice a month.

  • Call and form tracking
  • Booked jobs by service
  • Reports on the 1st and 15th
What usually goes wrong

Why electricians miss out on Google.

These are the gaps we see most on electrical contractor sites and profiles.

The problem

One services page lists everything from outlets to generators, so nothing ranks.

Our fix

A focused page for each main service, starting with the jobs you want more of.

The problem

The Google profile uses one category and lists no services.

Our fix

The right categories, every service filled in, and photos from real jobs.

The problem

Calls come from far-away towns while the nearby ones go to competitors.

Our fix

Town pages and a Maps plan built around the towns closest to the shop.

The problem

License, insurance and brand certifications are hidden or missing.

Our fix

Trust details shown on every service page and listed in the right directories.

How we measure success

Four numbers. Every month.

We track calls, forms and booked jobs by service and town, plus where you show up on Google Maps across your service area. You see which services bring the best jobs and what each lead cost, twice a month.

☎

Calls

Tracked numbers on your site, profile and ads, with source, duration and recordings, so you can see which calls became jobs.

✉

Forms

Every quote request and booking form, tagged by the page and the search that brought it in.

⌖

Map rank per area

A grid of ranking points across your service area, so you see the towns where you win and the ones still missing.

$

Cost per lead

What you spend divided by real leads, by channel. The number that tells you where the next dollar goes.

Other home-service trades

We also work with these trades.

We only work with home service businesses, so we already know how your customers search and what makes them call.

HVAC Plumbers Roofing Garage doors Locksmiths Remodeling Contractor SEO All trades
Questions

Electrician marketing questions.

Something else on your mind? Send a message and we'll reply within one business day.

How do electricians get more calls from Google?

Most calls come from the Google Maps results and a few service pages. A complete Google profile with the right categories and steady reviews, plus a fast site with a page for each main service and town, covers most of it. Ads and Local Services Ads add calls while SEO builds.

What Google Business Profile category should an electrician use?

Usually Electrician as the primary category, with extra categories that match services you actually offer, such as lighting or generator services where they apply. Every service you do should also be listed in the services section.

Should I run Local Services Ads as an electrician?

Often yes. Electricians are eligible in many areas, you pay per lead instead of per click, and the ads show above everything else. You'll need to pass Google's license and background checks first.

Can you help us get more panel upgrades and EV charger jobs?

Yes. We build detailed pages for those services, add them to your Google profile, and can run ads only for those searches, so more of your calls are the jobs you want.

How long does electrician SEO take?

Google profile and site fixes can bring more calls within weeks. New service and town pages usually take three to six months to rank well, longer in big metros.

Do you work with electricians outside my area?

Yes, but only one electrical contractor per area. We won't take on your direct competitor.

Do I own the website and accounts?

Yes. The site, Google profile, ads account and tracking are all in your name, and you keep everything if you leave.

Ready when you are

One team.
Built to rank.

We take one client per trade in each area and run it like the owner would. Tell us what you do, where, and what isn't working.

Book a strategy call 20 minutes · no slides · we'll tell you if we're a fit
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