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Google Business Profile management

Google Business Profile management for contractors.

Your Google profile is the first thing a homeowner sees on Maps, and often the only thing. We set it up right, keep it active every week, and tie it to the calls it brings in.

  • Categories, services and service areas set for how you actually work
  • Weekly photos and posts from real jobs
  • Review requests that ask for detail, and a reply to every review
  • Calls and map rank tracked for every town you serve
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Month to month One client per trade and area Reply within 1 business day
Map pack, main service town Example
#2

Average map rank across a 25-point grid after five months, up from #9.

01 Calls from the profile tracked
02 Direction and website clicks tracked
03 Every review answered within 2 business days
25

Grid points we track for each keyword, so you see your rank town by town.

Weekly

Posts and photos from your real jobs. No stock images, ever.

1

Client per trade and area. We never manage your competitor's profile.

100%

Ownership stays with you. We're added as a manager, never the owner.

How we work, not a promise of results. Map rankings depend on your trade, location and competition.

Example project · 24/7 locksmith Example · not a specific client

Top 3 on Maps in most neighborhoods.

An illustrative locksmith with a recently reinstated profile, the wrong primary category and about 30 reviews, most of them a single line. We rebuilt categories and services, set real service areas, and started review requests after every job. Six months later the business held a top-3 spot in most of the neighborhoods it serves.

Read the example
2.1

average Maps rank across the service area

−31%

cost per lead with Maps and ads working together

How the map pack works

Three things decide who shows up on Maps.

Google says local results come down to relevance, distance and prominence. You can't move your shop closer to every customer, so we work hard on everything else.

01

Relevance: say exactly what you do.

Your primary category carries the most weight. A garage door company listed as a general contractor loses to one listed under garage doors with every repair service spelled out. Categories and services should match the searches that bring jobs, not the ones that sound impressive.

What we do: choose the primary and secondary categories, add every service you sell with a short description, and fill in attributes like hours, emergency service and service areas.

02

Prominence: reviews and activity.

Review count, rating, freshness and replies all feed prominence. So do photos and posts. A profile that hasn't changed in a year looks closed, even if your phones are ringing all day.

What we do: send a review request after each job, reply to every review within two business days, and publish photos and posts from real jobs every week.

03

Trust: the web agrees with your profile.

Google cross-checks your name, address and phone against your website and directories. Mismatches lower trust and can trigger a suspension, which is common in trades like locksmiths and garage doors where spam listings are a problem.

What we do: line up your site and listings with the profile, and handle verification and reinstatement paperwork if Google asks for proof.

What's included

A profile that's complete, active and measured.

Six parts, run every month. You approve anything public before it goes live, and you can see every change in the dashboard.

⌕

Setup or full audit

We start with what Google sees today, fix anything risky first, and write down every change we make.

  • Verification and ownership check
  • Category and service mapping
  • Suspension-risk review
⌖

Services and service areas

Every service you sell gets its own entry, and every town you drive to is set as a service area.

  • Services with clear descriptions
  • Service areas that match where you work
  • Regular, holiday and emergency hours
▣

Photos and posts

Fresh, real activity is one of the clearest signals that you're open and busy.

  • Weekly posts from real jobs
  • Before-and-after photos with captions
  • Offers and updates when they fit
★

Reviews

More reviews, with more detail about the job and the town, and a reply to every single one.

  • Review links by text and email after each job
  • Replies within 2 business days
  • Help flagging fake or off-topic reviews
▤

Listings and citations

The directories that confirm to Google, and to AI tools, that your profile is real.

  • Bing Places and Apple Business Connect
  • Yelp, BBB, Angi and trade directories
  • One name, address and phone everywhere
☎

Tracking and reporting

Know which towns ring and which don't, without giving up your main number.

  • Call tracking set up the safe way
  • 25-point map rank grid per keyword
  • Monthly report next to calls and forms
What usually goes wrong

Why good contractors stay off the map.

Most profiles we audit have at least two of these problems. Each one is fixable, usually in the first month.

The problem

Your profile lists you as a general contractor with two services, so Google doesn't know you do spring repair or emergency calls.

Our fix

We map your real services to the right categories, so you show up for the specific jobs people search for.

The problem

Your service area covers your home zip code, but you drive 30 miles for work.

Our fix

We set service areas that match where you actually work, and add city pages on your site that back them up.

The problem

The newest photo is three years old and nobody has ever published a post.

Our fix

Your crew snaps job photos on their phones. We write the captions and publish posts every week.

The problem

Your profile got suspended once and nobody knows why, so everyone is afraid to touch it.

Our fix

We check the usual causes, fix them, and file the reinstatement request with the right proof if it happens again.

How we measure success

Four numbers. Every month.

Profile views and impressions look nice in a report. These four numbers show whether the profile is actually bringing in work.

☎

Calls

Tracked numbers on your site, profile and ads, with source, duration and recordings, so you can see which calls became jobs.

✉

Forms

Every quote request and booking form, tagged by the page and the search that brought it in.

⌖

Map rank per area

A grid of ranking points across your service area, so you see the towns where you win and the ones still missing.

$

Cost per lead

What you spend divided by real leads, by channel. The number that tells you where the next dollar goes.

Trades we work with

Maps for your trade.

Categories, review habits and seasons differ by trade. See what profile work looks like in yours.

Garage doors Locksmiths Electric gates HVAC, chimney and air ducts Crawl spaces Remodeling All trades
Questions

Profile management, answered.

Something else on your mind? Send a message and we'll reply within one business day.

What does Google Business Profile management include?

Setup or cleanup, categories and services, service areas, weekly posts and photos, review requests and replies, listing consistency across the web, and tracking for calls and map rank. You get a dashboard and a monthly report.

Do I keep ownership of my profile?

Always. You stay the primary owner and we're added as a manager. You can remove us at any time and keep everything we built.

How long until I move up on Maps?

Fixes like categories and services can move rankings within weeks. Reviews, posts and citations build over two to six months. Distance still matters, so we report your rank town by town instead of one average number.

Can you remove bad reviews?

We can't remove honest reviews, and nobody can legitimately promise to. We can flag reviews that break Google's rules, like fake or off-topic ones, and help you reply in a way that reassures the next customer who reads it.

My profile was suspended. Can you help?

Yes. We check the usual causes, like a virtual office address, keywords stuffed into the business name or mismatched listings, fix them, and file the reinstatement request with the right documents.

Do I need a storefront to show up on Maps?

No. Most contractors are service-area businesses: the address is hidden and the profile lists the towns you serve. You still need a real address for verification.

How much does it cost?

It depends on your trade, how many towns you cover and how much cleanup the audit finds. You get a written number after the free check. The first 3 months are a commitment, then it's month to month.

Ready when you are

One team.
Built to rank.

We take one client per trade in each area and run it like the owner would. Tell us what you do, where, and what isn't working.

Book a strategy call 20 minutes · no slides · we'll tell you if we're a fit
Add your area to continue →

Got it. We'll reply and tell you if your area is open.