- Every list uses the same five groups: emergency, service, cost, near me and how-to searches.
- Each group comes with where to use it: a page, your Google profile, an ad group or a FAQ.
- Every list includes negative keywords for Google Ads, so you stop paying for clicks that never call.
- There are no search volumes on purpose. They change by town and season, so check your own area.
- Swap [town] for the towns you actually serve.
HVAC keywords
Emergency cooling and heating searches, installs and replacements, cost questions and the questions homeowners ask before they call. See the HVAC keyword list.
Plumbing keywords
Burst pipes and backups, drain and water heater jobs, repipe and sewer costs, and the problem searches that come before a call. See the plumbing keyword list.
Roofing keywords
Leak and storm damage searches, replacement and repair jobs, roof cost questions and insurance questions. See the roofing keyword list.
Garage door keywords
Broken springs and stuck doors, opener and new door jobs, cost searches and the questions behind them. See the garage door keyword list.
Locksmith keywords
Lockouts and lost keys, rekeys, car keys and smart locks, cost searches and common questions. See the locksmith keyword list.
How to use these lists
Start with the groups closest to the phone: emergency, service and near me searches. Make sure each has a page, a place in your Google profile and, if you run ads, its own ad group. Then add cost guides for your biggest jobs and answers to the questions you hear on every call. For the Google Maps side, see our Google Maps ranking guide.