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Marketing for landscaping companies

Landscaping marketing that books the season early.

SEO, Google Maps, Google Ads and websites for landscaping companies. Win the design and hardscape projects, sign the maintenance contracts that carry you through the year, and be ready before the spring rush instead of catching up during it.

  • Separate pages for design projects and maintenance contracts
  • Project galleries that work as ranking pages
  • Seasonal plan that starts before the spring rush
  • Residential and commercial leads tracked separately
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Month to month One client per trade and area Reply within 1 business day
Example · design-build leads Example
+52%

Example: more patio, hardscape and design-build requests in one spring for a landscaping company with two crews. Example figures, not a specific client.

01 Ready before spring
02 Projects and contracts
03 Leads tracked by type
1

Landscaping company per area. We never work for your direct competitor.

2

Kinds of buyers planned for: one-time projects and recurring maintenance

2x

Plain-English reports every month, on the 1st and the 15th

100%

Of the site, profile and accounts stay in your name

How we work, not a promise of results.

Example project · Landscaping Example · not a specific client

A full spring calendar, booked in winter

Example: a landscaping company with two crews was busy every summer but spent spring chasing leads. Over the winter we turned its photo gallery into project pages for patios, retaining walls and outdoor lighting, built a maintenance plan page for homeowners and property managers, and started ads before the first warm weekend. Spring estimates were booked weeks earlier than the year before.

See example projects
+52%

Example: design-build leads

19

Example: new maintenance contracts

How landscaping marketing works

Two kinds of buyers, one calendar.

Landscaping has two very different customers: the homeowner planning a big project, and the home or property manager who wants the lawn handled every week. Both search on a calendar, and the winners plan a season ahead.

01

Win the big projects

Patios, retaining walls, outdoor kitchens and full designs are one big decision. People browse photos for weeks before they ask for an estimate.

What we do: project pages built from your best work, with photos, materials and the towns where you did them.

02

Sign the maintenance contracts

Weekly mowing, seasonal cleanups and commercial grounds care are recurring income. Buyers want reliability, clear plans and quick replies.

What we do: a maintenance page for homes and one for commercial properties, with plan options and an easy quote form.

03

Rank a season ahead

Pages and Google profile updates take time to show up. If you start in March, you're catching up all spring.

What we do: winter work on pages, photos and reviews, so you're visible before the spring rush and ready for fall cleanups.

What's included

Everything a landscaping company needs to get found.

One team handles your Google profile, website, SEO, ads and tracking, planned around your seasons and your crews.

⌖

Google Maps profile

The right categories, services, before-and-after photos and steady reviews from finished jobs.

  • Landscaping categories set right
  • Project photos every month
  • Review requests after each job
✎

Service pages

A page for each main service, from design and hardscape to lawn care and cleanups.

  • Design-build and hardscape
  • Lawn care and maintenance
  • Irrigation, lighting, snow
★

Project galleries

Your best work turned into pages that rank, with photos, materials and the town.

  • Before and after photos
  • Materials and scope
  • Linked to service pages
⌕

Town pages

Useful pages for each core town, built from real local projects.

  • Core towns first
  • Local projects shown
  • Commercial areas covered
☎

Seasonal ads

Google Ads that start before each busy season and stop when the schedule is full.

  • Spring and fall campaigns
  • Project and maintenance ads
  • Budget follows capacity
▤

Tracking and reports

Leads tracked by project type, maintenance plans and residential vs commercial.

  • Call and form tracking
  • Leads by service and town
  • Reports on the 1st and 15th
What usually goes wrong

Why landscapers start every spring behind.

These are the gaps we see most on landscaping company sites and profiles.

The problem

Great project photos sit in one gallery that never shows up in Google.

Our fix

Project pages by service and town, each one a page that can rank and win estimates.

The problem

Design projects and maintenance are mixed on one page, so neither ranks.

Our fix

Separate pages for one-time projects and recurring maintenance, with different calls to action.

The problem

Marketing starts when the phone goes quiet, which is too late for spring.

Our fix

A seasonal plan with pages, photos and reviews done in the off-season.

The problem

Commercial and residential leads come through the same form and get mixed up.

Our fix

Separate pages and forms, so each lead goes to the right person with the right details.

How we measure success

Four numbers. Every month.

We track calls, forms and booked estimates by service, town and season, and separate one-time projects from maintenance contracts. You see which services and seasons bring the best jobs, twice a month.

☎

Calls

Tracked numbers on your site, profile and ads, with source, duration and recordings, so you can see which calls became jobs.

✉

Forms

Every quote request and booking form, tagged by the page and the search that brought it in.

⌖

Map rank per area

A grid of ranking points across your service area, so you see the towns where you win and the ones still missing.

$

Cost per lead

What you spend divided by real leads, by channel. The number that tells you where the next dollar goes.

Other home-service trades

We also work with these trades.

We only work with home service businesses, so we already know how your customers search and what makes them call.

Remodeling Pest control Electricians Electric gates Roofing HVAC Contractor SEO All trades
Questions

Landscaping marketing questions.

Something else on your mind? Send a message and we'll reply within one business day.

When should a landscaping company start marketing for spring?

In winter. Pages, photos and Google profile updates take weeks to be found, so the work done in the off-season is what fills the spring schedule.

Should design projects and maintenance have separate pages?

Yes. Someone planning a patio and someone looking for weekly mowing search differently and want different things. Separate pages rank better and turn more visitors into the right kind of lead.

How do project photos help SEO?

Photos alone don't rank, but project pages built around them do. A page with photos, the materials, the scope and the town gives Google something to rank and gives homeowners a reason to call.

Can you help us get more commercial maintenance contracts?

Yes. We build commercial pages aimed at property managers and HOAs, list the right services on your Google profile and track commercial leads separately.

Do Google Ads work for landscaping?

Yes, especially before the busy season and for higher-value projects. We start ads when demand rises and pull back when your crews are booked.

How long does landscaping SEO take?

Profile and site fixes can bring more calls within weeks. New service, project and town pages usually take three to six months to rank well.

Do I own the website and accounts?

Yes. The site, Google profile, ads account and tracking are all in your name, and you keep everything if you leave.

Ready when you are

One team.
Built to rank.

We take one client per trade in each area and run it like the owner would. Tell us what you do, where, and what isn't working.

Book a strategy call 20 minutes · no slides · we'll tell you if we're a fit
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